[Webinar Preview] The Evolution of Programmatic: Catching the Next Wave of Digital Media Innovation

[Webinar Preview] The Evolution of Programmatic: Catching the Next Wave of Digital Media Innovation

The last few years have seen every which media channel get the programmatic treatment. Programmatic really is eating the marketing world and, as a marketer, it’s easy to get lost in all of the noise.

On [ Wednesday, 22 August @ 1.30pm AEST ] join Sam Thompson, and Karla Calderón, from Bench’s Media Innovation Lab, as they present a framework for strategically evaluating emerging digital media opportunities. We’ll also look at some of the more exciting new channels and technology that is driving programmatic industry innovation so you can stay on the cutting edge.

Learn How to Make the Most of Emerging Programmatic and Digital Media Channels

The webinar will cover the following topics:

  • Evaluating emerging channels
  • The evolution of programmatic and how to capitalise on its future
  • What’s shiny and what’s new (and how to know if it’s any good)
  • Cutting-edge tech helping to tame the channel explosion
  • Gazing into the digital media crystal ball

This is a unique opportunity to learn from two experienced media professionals who are on the cutting edge of industry developments. Register for webinar

About the Presenters

Sam is an accomplished programmatic marketing specialist who’s worked for leading publishers and agencies, including Fairfax and Amnet / Amplifi within the Dentsu Aegis Network.

Karla is a data-driven media specialist who has worked in analytically-focused marketing roles in both Latin America and Australia, including client-side for leading brands such as Telefonica and AT&T.

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Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.