Press release: Benchmarketing doubles team for agency offering

Press release: Benchmarketing doubles team for agency offering

Sydney-based programmatic media agency Benchmarketing has just made several new hires, including staff from an Australian trading desk Funbox, Australian creative agency Holler, and the global market research company Nielsen.

Gil Snir, Chief Marketing Officer at Benchmarketing and former Fairfax Account Director: “We’re expanding our team not only because of the company’s growth, but because we’re building out new technology to cater specifically to media agencies, and our new team members give us the holistic perspective that we need to do that.”

Snir says they’ve seen a gap in the market where media agencies are currently unable to track audiences across all channels with a focus on media goals, such as sales or sign-ups.

“Our dashboard is the only one in Australia where the targeting adjusts to the performance of the media and vice versa. We can track audiences via 1st, 2nd and 3rd party data to optimise to media goals, not just clicks.

With the help of our team, we’re merging this dashboard with our proprietary landing pages app, Booster Pages, and a technology-agnostic media buying platform. This means we can switch budgets very quickly to chase the lowest CPAs for agencies and clients.”

Benchmarketing has also moved to new offices within North Sydney’s media hub, to accommodate their recent expansion. They’re currently in partnership talks with Australian media and digital agencies, with a view to integrate this new technology into agency offerings.


Founded in 2012, Benchmarketing had a dream to redefine the way Australia bought media. Benchmarketing has quickly grown to become the leader in performance advertising and programmatic media buying in Australia, working with some of Australia’s biggest advertisers, such as Bupa, Meridian Energy and NRMA.

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Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.