Sydney-based programmatic media agency Benchmarketing has just made several new hires, including staff from an Australian trading desk Funbox, Australian creative agency Holler, and the global market research company Nielsen.
Gil Snir, Chief Marketing Officer at Benchmarketing and former Fairfax Account Director: “We’re expanding our team not only because of the company’s growth, but because we’re building out new technology to cater specifically to media agencies, and our new team members give us the holistic perspective that we need to do that.”
Snir says they’ve seen a gap in the market where media agencies are currently unable to track audiences across all channels with a focus on media goals, such as sales or sign-ups.
“Our dashboard is the only one in Australia where the targeting adjusts to the performance of the media and vice versa. We can track audiences via 1st, 2nd and 3rd party data to optimise to media goals, not just clicks.
With the help of our team, we’re merging this dashboard with our proprietary landing pages app, Booster Pages, and a technology-agnostic media buying platform. This means we can switch budgets very quickly to chase the lowest CPAs for agencies and clients.”
Benchmarketing has also moved to new offices within North Sydney’s media hub, to accommodate their recent expansion. They’re currently in partnership talks with Australian media and digital agencies, with a view to integrate this new technology into agency offerings.
Founded in 2012, Benchmarketing had a dream to redefine the way Australia bought media. Benchmarketing has quickly grown to become the leader in performance advertising and programmatic media buying in Australia, working with some of Australia’s biggest advertisers, such as Bupa, Meridian Energy and NRMA.