In today’s fragmented digital landscape, brands need more than just clicks – they need comprehensive, multi-channel strategies that drive awareness, engagement, and measurable outcomes across the entire customer journey.
Yet many so-called performance marketing agencies focus almost exclusively on one thing: Google.
While Paid Search has its place, an over-reliance on one platform creates blind spots, missed opportunities, and diminishing returns over time.
The Google-Centric Problem
The majority of performance agencies operate like this:
- Heavy emphasis on Google Paid Search (brand and non-brand keywords)
- Occasional retargeting via Google Display or DV360
- Little to no focus on upper-funnel brand awareness or multi-channel attribution
This narrow focus delivers short-term ROI, but it often fails to:
- Build long-term brand value
- Reach new audiences outside of Google’s ecosystem
- Drive incremental growth across the funnel
- Adapt to declining search volumes and rising CPCs
A True Performance Marketing Agency Goes Beyond Google
At Bench Media, we define performance differently.
We believe performance is about outcomes, not just platforms and those outcomes require a full-funnel, multi-channel approach.
What Sets Bench Apart:
| Feature | Typical “Performance” Agency | Bench Media |
|---|---|---|
| Channels | Google Search + Display | Programmatic, BVOD, YouTube, Social, Audio, OOH, DOOH, and more |
| Attribution | Last-click or Google Ads attribution | Cross-channel, outcome-based attribution |
| Creative | Minimal input | Collaborate with creative agencies to align messaging with media |
| Data & Reporting | Google Ads dashboard | Custom dashboards, live insights, full transparency |
| Strategy | Tactic-first | Strategy-first with channel planning and testing frameworks |
Why Brands Are Re-Evaluating Their Media Mix
With search volumes plateauing and cookie deprecation reducing the effectiveness of Google retargeting, forward-thinking marketers are questioning how dependent their performance really is on one platform.
Brands that diversify into channels like audio, BVOD, DOOH, and native programmatic are seeing stronger incremental results and more efficient reach, especially when campaigns are tied together through outcome-focused measurement.
Bench Media helps brands reframe performance marketing as an integrated, scalable, and sustainable strategy – not a narrow set of tactics within one ecosystem.
Real Performance Means More Than Just ROI on Google
Your media strategy should:
✅ Reach high-value customers across channels
✅ Drive brand consideration and preference
✅ Capture demand and create new demand
✅ Scale efficiently with measurable results
That’s the kind of performance marketing Bench Media delivers.
About Bench Media
We’re an Australian performance marketing agency with a cross-channel, outcome-focused model. We help brands unlock growth through:
- Full-funnel media strategy and buying
- Transparent reporting and real-time optimisation
- Partnerships with all major platforms, publishers, and data providers
- Access to premium inventory and competitive rates through vendors like JCDecaux, QMS, oOh!media and all major publishers such as News Corp, Nine Entertainment, Southern Cross Austereo and more.
Our campaigns span search, programmatic, streaming video, digital audio, OOH/DOOH, BVOD, YouTube, and more – all tailored to performance KPIs.
Looking for More Than a Google Agency?
If your current performance agency is only delivering clicks, it might be time to ask what you’re not getting.
Let’s talk about how we can build a performance strategy that works harder across every touchpoint.
