Benchmarketing wins premium appliances company Miele

Benchmarketing wins premium appliances company Miele

Benchmarketing has secured the programmatic ad spend for appliances company, Miele across Australia and New Zealand.

The appointment comes off the back of a three-month ‘test run’ with Benchmarketing managing Miele’s entire programmatic ad spend and audience segmentation strategy.

Miele’s Head of Digital, Matthew Jefferies, commented last week, “As customers research and buy through a growing number of channels, maintaining their attention on our brand is key. With our audience segmentation strategy, we want to make sure when they do buy, that they choose Miele appliances.”

Jefferies explained, “It’s important in this fiercely competitive category that our brand is always top of mind. We’re always looking for new ways to target, segment and remarket to our customers online. Bench’s platform has provided much more data about our customers and their general multi-channel shopping behaviour, but more importantly we know how to respond to them in real-time through digital.”

Miele’s sales in the last year have gone from strength to strength through all of their retail channels, especially with their invigorated focus in online marketing.

Gil Snir, Chief Marketing Officer at Benchmarketing, says, “We’re excited to be partnering with an innovative company like Miele. It is always remarkable how a company can shift once they start listening and responding to the right data signals.”

Benchmarketing will be rolling out their real-time creative platform to Miele from August 15 2015.

About Benchmarketing

Benchmarketing is the leading performance advertising company in Asia-Pacific servicing agencies and brands across Display, Social, Video, Mobile, Native and Retargeting. Benchmarketing was recognised as the fastest growing AdTech company in Deloittes Fast 50 Rising Stars for 2014. Major clients include News Corp, Bupa, NRMA and Miele. Learn more at

About Miele

Miele is a German based manufacturer of high end domestic appliances, commercial equipment and fitted kitchens. Miele distributes their premium products globally though Australia is one of their largest markets.

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Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.