Bench Connect

How Campaign Notes can support teams in lockdown

Bench Connect – How Campaign Notes can support teams in lockdown

Q&A with Bench’s Head of Product, Aamir Ibrahim

What are some communication challenges relating to campaign management during lockdown and restrictions?

Since we started working remotely, not being able to sync up on campaigns whether within the trading team or with customers in weekly WIPs has created a fear of not knowing what is going on. Even if teams can catch up in the office a few days a week, the challenge is still there and is felt much more when the city goes into full lockdown.

Looking after kids, pets, campaigns and your mental health is a challenging balance. This results in last minute absentees, postponed meetings and missed details in running campaigns.

Missed WIPs can create anxiety for customers around not knowing if the campaign is going as planned. Without knowing what decisions were made on the campaign optimisations or fluctuations in results, team members are unable to effectively cover for primary traders if they are absent.

How can Bench Connect Campaign Notes support teams in lockdown and WFH?

Bench Connect’s Campaign Notes feature provides a way to record campaign optimisation decisions, learnings and results directly within the platform. It gives peace of mind to the client that there’s a reason why things are being changed, reduced or improved.

Internally, if someone takes over a campaign, or if someone is sick and can’t hand it over to another team member (for a day, week or month), all the details are there for someone else to jump in and ensure everything is still performing well.

The accounts team can also jump in and start to understand campaigns. This fills a gap in the market and adds another layer of transparency as account managers can convey decisions and optimisations swiftly when needed. It allows them to get a snapshot.

Talk to Bench to get started with Bench Connect platform and Campaign Notes to uncover how you can get the best results out of your campaigns while working remotely and in lockdown.

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Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.