Annotate your campaigns

Annotate your campaigns

Now, you can add Annotations to your campaigns in the Bench platform

Introducing the latest release in the Bench platform: Annotations. 

The Annotations feature provides a way for your team to record campaign optimisation decisions, learnings and results directly within the platform. Sitting right next to campaign tracking and analytics, it provides contextual information to your campaign performance, telling the story behind the numbers. The ability to write notes and record changes allows for greater transparency, efficiency and accessibility. It provides a window into your campaigns for increased understanding of insights and programmatic.

We caught up with our Performance Manager, India Aston, to ask why this new feature is so exciting for the performance team.

What are the benefits of the new Annotations feature?

IA: There’s a lot of benefits. As traders we do so much work in the background on campaigns, and a lot of what we do isn’t always explained to the client. This feature will open up transparency for the client around all the work we are doing and what we’re seeing, and really shows that we’re across it, rather than just letting a campaign run by itself. It shows clients the reasons for changes, whether it be a drop off of spend, CPM increase or rate change. It gives peace of mind to the client that there’s a reason why things are being changed, reduced or improved. 

Internally, if someone takes over a campaign, or if someone is sick and can’t hand it over to another team member (for a day, week or month), all the details are there for someone else to jump in and ensure everything is still performing well. Adding a note is much more efficient as marketers can receive greater insights in real-time.

It’s an additional layer of insight. When we have a story for the campaign, we can then start to put together the post-campaign report. That opens up the chance to show how much work was done and where the opportunities are to grow the campaign. 

The accounts team can also jump in and start to understand campaigns. This fills a gap in the market and adds another layer of transparency as account managers can convey decisions and optimisations swiftly when needed. It allows them to get a snapshot.

Where did the need arise from?

IA: This feature has come from a real need. Before, clients needed to wait for us to send reports to them, but now they are able to jump in and see updates in real-time.

Because we have such a great platform, we want clients to see the campaign optimisations for themselves with a bit more context without necessarily waiting on a weekly or fortnightly report. They can then see the data and insights when they want as it’s available in real time. 

We want to start to enhance some of the efficiencies and better ways of cross-collaboration within teams. This feature opens up dialogue and efficiencies all round. For post-campaign reporting, we need to understand the stories to speak to the client. It came from a client need, but also from an internal need, too. 

What’s next?

IA: I’m really excited about this update as it represents how we are continuously improving our communications with clients to create that value piece and story. The Annotations feature paves the way forward for future innovations.

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Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.