Ad News: Young Guns: Aaron Jansen from Bench

Ad News Young Guns: Aaron Jansen from Bench

Originally published on Ad News in March 2022.

The Ad News Young Guns takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to Aaron Jansen, Group Manager, Performance at Bench Media

Time in current role:
I have been with Bench Media for 2.5 years, I started in July 2019 as a Senior Performance Manager and by March 2021, I was promoted to my current role of Group Manager, Performance at Bench.

How long have you been in the industry?
9 years.

How did you get here? Was this always the plan?
I developed a strong interest in entrepreneurship and business from a young age which led to me pursuing a degree in Commerce with a major in Marketing. To me, marketing was a means by which I could contribute to the growth and success of businesses.
My career journey has been quite diverse, having started in a search-focused advertising agency, then working on the publisher side before moving onto the adtech side, and then finally joining Bench as a Senior Performance Manager before moving into a leadership focused Group Manager role in the team. My diverse career experience has exposed me to different facets of advertising, and I have had the opportunity to work with a wide variety of clients, helping achieve their goals across multiple platforms. As a result of my diverse career journey, I have been able to develop a holistic view of advertising and media.

Who is your right-hand person?
I don’t have a specific right-hand person, as the team I work with consists of a diverse team of talented professionals with very different backgrounds and experience levels. The whole team has a hand in ensuring our success and I’m extremely lucky to be leading this team of talented people. To me, teamwork makes the dream work!

What is the best thing about the industry you work in?
The best thing about this industry is that no two days are the same and there’s always something new to learn each day. I’ve also been very fortunate to be able to work with a great group of colleagues, tech partners and clients over the years, which has made work that much more enjoyable.

And the biggest challenge?
The speed at which the industry has and will continue to change is a challenge, but this presents new opportunities to pivot and adjust the way marketing strategies are developed. The move to remote working has also added to the challenges we’ve experienced thus far. However, we’re fortunate to have a highly adaptable team and as such, we’ve also become more productive than ever before.

Whose job have you set your sights on in the future?
I’ve always been a blue-sky thinker, so I’d like to create my own opportunities that don’t yet exist.

Where do you turn for inspiration?
I’m a big believer in setting and working towards ambitious goals to constantly challenge myself. In addition, I read extensively and listen to a large variety of podcasts and audiobooks across various genres which help broaden my knowledge and enable me to derive inspiration.

My favourite advert is:
I’m a huge fan of the Australian Lamb ads with Sam Kekovich. The creativity and Aussie humour always cracks me up.

Tell us one thing people at work don’t know about you?
When I was at school I found several small niches in which I could buy goods in bulk from overseas, and sell online for a profit. I created a small business at a young age out of it, which helped establish my foundational marketing skills.

In five years I will be:
Leading a high performing team and assisting others to achieve their goals. I’ve worked with some great leaders who I have learnt a lot from, and have helped shape the way I work. I’d like to be able to do the same for others starting out.

Read the original profile piece on Ad News in March, 2022

1920 2560 Bench Media
Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.