5 Tips for Effective Social Media Marketing

We’re often asked what it takes to succeed with social media marketing, so we’ve put together this quick check list to get you started – it’s our beginner’s guide on how to use social marketing.

5 Tips for Effective Social Media Marketing

We’re often asked what it takes to succeed with social media marketing, so we’ve put together this quick check list to get you started – it’s our beginner’s guide on how to use social marketing.

1. Develop a Social Media Marketing Strategy

Work out who you’re targeting with your campaigns, how to best reach them (what platforms – Twitter, Flickr, Pinterest, LinkedIn or Facebook Advertising), and how you’re going to engage with them. You should be looking to forecast some of the outcomes too (these can be revised later). After all if you don’t have targets – you can’t reach them can you? Which leads us to…

2. Develop a Key Performance Indicator Framework

Key Performance Indicators are specific measurable (in numbers) results that you can identify from your campaigns in order to measure progress. When you’re developing your first social media marketing strategy – you’ll want to measure pretty much everything you can measure, and then over time reduce this to a narrower definition. Why? Because it will take you a while to identify which measurements are directly related to sales conversions.

3. Get the Right Tools to Measure KPI Performance

As with almost every successful business endeavour, this starts with developing the correct processes to capture the data you need and to maintain it. Then you’ll want to examine ways to automate (or at least reduce) the effort needed to capture and analyse your KPIs. Fortunately there are several excellent software platforms you could consider (depending on your budget of course) including – Socdir, UberVu, Brandwatch, Engage Sciences, Agorapulse, Sentiment Metrics, etc. Be sure to check which tools are suitable for your task as many of these platforms are customised for specific networks.
Don’t forget that Excel always comes in handy for manipulating raw data and determining whether your numbers are really improving in a meaningful way.

4. Grow Your Community

It’s not the be all and end all of social media marketing, but the more followers you have – the more likely it is that they will share information about your company and recommend you to others. The larger the group becomes – the more people will talk about your company to each other.
It’s important to concentrate some effort on – and reward, the most significant participants in your community. Enthusiastic brand ambassadors will create a buzz about your products and services. This buzz can become viral when enough people share in it.

5. Monetise the Community

It’s not enough to have followers – this is after all an online marketing exercise. You need to work out how to increase spend or win new business through community interactions. That means providing “added value” in the social channel to win over more revenue.
Monetising your community is about learning to interpret your KPIs effectively – to understand what kinds of activity lead to profits and which represent nothing more than a dead end. That doesn’t mean you can scale back on all activity that doesn’t have an immediate impact on sales – otherwise you risk turning your social channel back into a traditional marketing channel. What it does mean is that you should be able to tweak and control your message over time to enhance the profitability of the channel.

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Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.