Mike McGarry, Senior Business Manager at Bench, recently presented at Fishburners for The Digital Marketing Connection to a group of entrepreneurs and aspiring small business owners on the topic:
“Why Programmatic Isn’t Just for the Big League – How You Can Step Up to the Plate and Hit Your Competition Out of the Park.”
Programmatic advertising is often seen as a strategy available only to larger businesses with sizeable marketing budgets to match. However, Mike turned this notion on its head and proved to the 90+ person-strong crowd that this is definitely not the case.
He explained the programmatic marketing 101s to the audience, which included the following: