Bench partners with OIS to bring digital verification to OOH advertising

Bench Media, a leading digital advertising and programmatic solutions provider has partnered with OIS, the leaders in out-of-home (OOH) verification to bring trust and transparency to advertisers in the OOH sector. The partnership sees both companies coming together to solve the challenges currently faced by advertisers in verification of digital execution, tracking ad clutter and ensuring ads are served to the right geo-location through a pixel-based solution. Helping brands report when, where and how their OOH campaigns have been consumed by audiences in the real world.

Bench Media’s partnership with OIS enables advertisers to centralise programmatic digital-out-of-home (DOOH) alongside directly traded traditional and digital OOH campaign delivery data, which is a key step forward in third party measurement and verification. Through OIS’s pixel-based solution, advertisers can measure every single impression delivered on screens for programmatic DOOH campaigns in real-time, with trusted data that is purpose-built for the OOH industry, driving enhanced analytics and campaign optimisation for advertisers.

Sam Thompson, head of programmatic solutions & partnerships, Bench Media, commented,

Having tracked dozens of campaigns, we have been impressed by the increased transparency that the OIS platform provides over and above what DSPs currently provide. This gives us the ability to generate more granular delivery insights and steer optimisation strategies that ensure our clients campaigns run accurately to plan and with maximum effectiveness. OIS have been proactive and open to feedback to guide their roadmap on what further value they can drive for both advertisers and agencies. Based on this roadmap and current integration with a range of platforms and DSPs, we’re excited to be offering this partnership.

Bench Media recently ran a DOOH campaign with Cricket Australia to create awareness and drive ticket sales for the Big Bash League matches in Sydney, Melbourne, Brisbane and Adelaide. For this campaign, the OIS partnership enabled Bench to ensure that 100% of the Big Bash DOOH media plan was able to be tracked and verified. This meant that 100% of the activity was served on visible, undamaged, high-quality screens in the correct geo-locations whilst helping to generate awareness and ticket sales for the Big Bash League matches.

This campaign is an example and testament to Bench Media’s commitment to building trust , transparency and effective optimisation for their customers.

Read the full article which appeared on Mumbrella in June, 2022.