An interview with Ben Steel from Bench on programmatic advertising.
Programmatic marketing has seen exponential growth and the industry is continuing to accelerate in Asia-Pacific. With technology evolving at a rapid pace, there’s so much to uncover.
Our Head of Business Development, APAC, Ben Steel shared his insights on ticker NEWS to discuss what this growth in programmatic would consist of. Ben also covers the challenge of reaching consumers with ad blockers, overcoming brand fatigue, and optimising campaign management.
A huge thank you to Jackson Williams from Ticker News for the opportunity. Check out Ben’s interview below.