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Our story, People
& values


At Bench Media, we believe the strongest media outcomes come from strategic thinking, independent advice and the confidence to challenge convention. Founded in 2012, we are an independent, full-service media agency partnering with ambitious brands to plan, buy and optimise media across digital and above-the-line channels.


Our approach brings together media strategy, performance marketing, above-the-line advertising and data-led optimisation to deliver smarter, more effective campaigns. By connecting brands with the right audiences at the right moments, we help drive measurable growth, efficiency and long-term impact.

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Built by former brand-side marketers with more than 20 years of experience navigating complex advertising ecosystems, we understand the pressures modern marketing teams face.

That experience is what led us to create Bench Media. A full-service, independent media agency designed to deliver smarter media planning and buying through advanced data, audience targeting and clear return on investment.

At Bench, we have invested heavily in one of Australia’s most advanced media and data stacks, alongside proprietary technology that enables real-time management, optimisation and transparency across digital and above-the-line campaigns.

Our goal is simple: to help brands make better, more confident decisions about their media investment through data-driven insight, innovative strategy and seamless execution.

Through continuous innovation, we have grown into a leading independent media agency in Australia, trusted by brands to deliver impact across ATL, digital and performance media.

As a full-service media agency, Bench Media delivers integrated media planning, buying and optimisation across the channels that drive real business outcomes. Our end-to-end media services include:

  • Search Engine Marketing (SEM) to capture high-intent demand and drive qualified traffic at scale

  • Search Engine Optimisation (SEO) to improve organic visibility, rankings and long-term performance

  • Paid Social and Social Media Advertising to reach and engage audiences across the platforms they use every day

  • Programmatic and Display Advertising to extend reach, frequency and precision across premium digital environments

  • Video Advertising, including Online Video, YouTube, BVOD and Cinema, to build brand impact, attention and recall

  • Audio Advertising, spanning Radio, streaming audio and podcasts, to reach audiences in high-attention, low-clutter environments

  • Outdoor and Out-of-Home Advertising, including digital OOH, to deliver scale and impact in real-world environments

By combining performance media, brand channels and data-led strategy, we help brands maximise return on media investment and create more effective, connected campaigns.

Ready to get more from your media spend?
Get in touch with the Bench Media team to discuss your next campaign.

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Our Values

  • Keep it real

    Speak your mind openly, with honesty and respect for others.

  • Make a difference

    Lead by example and create the change you seek.

  • Act with courage

    Keep our entrepreneurial spirit alive by innovating and taking risks.

  • Learn & Evolve

    Blend data, intuition and experience to help make confident and effective decisions.

  • Grow together

    Embrace diverse perspectives to move as a team towards a common goal (and have fun doing it!).

Our Management
Team

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ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Liam Garratt, General Manager, Bench Media

General Manager

Liam Garratt

Meet Liam Garratt, a creative media mind leading Bench’s top-notch products and services. With a career in advertising & media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality campaigns and services  to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

Jess Client Growth

Client Growth Director

Jess Torstensson

Meet Jess Torstensson, a senior media leader with more than two decades of experience driving growth for some of Australia’s most well-known brands. Throughout her career, she’s led strategy and delivered impact for clients across automotive, retail, FMCG, finance and technology – including BYD, McDonald’s, Zambrero, Pet Circle and ubank. Jess is known for her sharp thinking, commercial instinct and her ability to turn complex challenges into clear, measurable outcomes. At Bench, Jess leads our client growth function, building strong relationships, uncovering new opportunities and helping brands scale with confidence. She brings a calm, collaborative style to every partnership, grounded in clarity, empathy and a deep passion for meaningful results.

Aaron Jansen, Head of Performance Media

Director of Commercial & Media Operations

Aaron Jansen

Meet Aaron Jansen, a senior digital advertising leader with over a decade of experience across ad tech, agency, and publisher environments. Since joining Bench in 2019, Aaron has been instrumental in shaping media strategies, optimising operations, and driving commercial success for some of the world’s leading brands.Aaron combines a deep understanding of the programmatic ecosystem with a passion for building high-performing teams and delivering measurable business outcomes. Known for his calm leadership and collaborative style, he ensures every campaign and initiative is grounded in data, insight, and a focus on long-term growth.

Erin Fraser, Head of Client Services, Bench Media

Head of Client Services

Erin Fraser

Meet Erin, our Head of Client Services. With over a decade of experience across media and tech, including Innovid, DataXu, Bonzai and Fairfax, she’s known for her calm leadership, collaborative style and focus on results. Erin is passionate about building trusted client relationships, mentoring teams and turning strategy into impact. Erin leads a high-performing team that delivers cross-channel campaigns for a diverse range of brands at Bench. She brings clarity, empathy and energy to every challenge and is always up for a great idea and a strong coffee.

Nate Vella, Head of Strategy, Bench Media

Head of Strategy

Nate Vella

Meet Nate, a strategic thinker and problem solver who cuts through the noise to turn data and insights into bold, actionable media strategies. He thrives on deep collaboration with clients, delivering campaigns that don’t just tick boxes but drive serious business growth. With a rich background in media planning and buying across diverse industries, Nate is obsessed with measurable impact and forging long-term partnerships that challenge the status quo. He’s passionate about pushing media innovation, spotting emerging trends early, and injecting fresh ideas that keep brands not just relevant but ahead of the curve in a rapidly shifting landscape.

Speak to us
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SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Close
ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

Close
GENERAL MANAGER LIAM GARRATT Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

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VP OF GROWTH ANTHONY FARGEOT Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.

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ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

Close
SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Close
SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Close