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Key ad strategies to skyrocket sales this Christmas

Webinar recording
  • Sebastian Diaz

NORA Webinar: Key ad strategies to skyrocket sales this Christmas

This highly competitive Christmas season presents challenges for marketers around advertising media inventory availability which consequently impacts cut-through, awareness and sales. It’s important for retailers to strategise, plan and secure media early across multiple channels to ensure effective campaigns this Christmas.

Learnings/Takeaways:                                                                                                                                                                            

  1. Where and when to invest your marketing dollars to maximise sales this holiday season.
  2. The importance of digital branding channels and how they can impact paid search campaigns.
  3. How and why to secure your media buys early – accessing the best contexts for your brands and products 
  4. How to scale campaigns
  5. How Sheet Society uses a multi-channel strategy including audio, DOOH, video and display to drive customer acquisition and sales.

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Sebastian Diaz

Sebastian brings immersive digital advertising experience since 2017, with a focus on spearheading innovative media solutions for clients. With his finger firmly on the pulse, Sebastian is first in the know about industry growth and changes - from new customer solutions to market, to privacy, to technology and AI. He has previously led marketing campaign and strategy for leading Australian and global brands including News Corp, LG and Pointsbet. Sebastian holds a Bachelor of Business and Laws from UTS, with an honours in Economics and Econometrics.

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