Reach New Customers Through Smarter Search Engine Marketing (SEM)
Bench Media is a Sydney-based independent media agency with specialist SEM expertise across Google and Microsoft Ads. We help brands capture high-intent search demand while connecting SEM to the broader media mix that builds awareness, creates consideration and drives measurable business outcomes.
Your Highest-Intent Channel is Search Engine Marketing (SEM)
Paid search is one of the most effective ways to reach people when they are actively looking for a product, service or solution. If your brand is not visible at that moment, a competitor often will be.
Google processes 3.8 million search queries every minute and holds 94% of the search engine market share in Australia. SEM is a channel your brand can’t ignore.
Nearly 45.5% of users make a purchase or contact a business after conducting a search.
This means SEM provides a tangible opportunity to turn clicks into real customers.
For example, Britax saw the full impact of our full-funnel paid strategy with a campaign that delivered a 250% uplift in search conversions.
Data-Driven Paid Search That Drives Better Decisions
Paid media performs best when strategy, data and optimisation are connected. We use audience insights and real-time performance signals to build SEM strategies that reduce wasted spend, improve conversion efficiency and support stronger business outcomes.
- Clear commercial objectives: We turn business goals into SEM strategies with measurable outcomes from the outset.
- Competitive intelligence: We analyse competitor activity, search behaviour and category opportunities to find more efficient paths to growth.
- Sharper keyword and ad copy strategy: We identify gaps in visibility and messaging to attract more qualified, higher-intent audiences.
- AI-powered bidding with human oversight: We use smart bidding to improve efficiency, while ensuring automation is guided by strategy, not left to run unchecked.
- Continuous optimisation: We monitor performance in real time and adjust campaigns to reduce waste, improve conversion efficiency and drive stronger outcomes.
Our commitment to data-led decision-making is why Bench Media clients achieve meaningful commercial results. We exist to change how media decisions are made through senior-led strategy that moves the needle.
SEM Campaigns We Manage
We plan SEM campaigns based on your business goals, selecting channels suitable for your target audience and keyword targets.
Google Search Ad Campaigns
Search Ad Campaigns are ideal for businesses wanting a focused, performance-driven approach with a tightly managed budget. We optimise targeting, placements, and bidding limited to Google Search and its Audience Network.
Microsoft Ad Campaigns
While Microsoft’s market share (previously Bing) is smaller, it reaches a distinct audience, typically older, more educated, and with higher household incomes. With less competition and lower cost-per-click, Microsoft Advertising can be a smart, cost-effective addition to campaigns targeting niche or underserved demographics.
Google Performance Max (Pmax) campaigns
PMax campaigns are best suited to advertisers looking to maximise their reach and performance through text, image and video assets. Your brand can leverage Google’s advanced automation and AI capabilities for a broader reach across multiple platforms within the Google ecosystem.
Google Shopping campaigns
Google Shopping Campaigns are recommended for businesses that sell physical products online. Your brand will be able to highlight and display product details such as images, prices, and brand names at the top of search results or within the Shopping tab.
App Install Campaigns (Google + Apple Search Ads)
Specialised app install campaigns can significantly enhance visibility and drive downloads. Both Google and Apple offer distinct approaches tailored to their ecosystems. Using both networks together allows your app to stand out in search results anywhere your target audience is looking.
Proven SEM Campaign Results: Britax
156% social conversion uplift, 250% search conversion uplift.
Britax partnered with Bench Media on a full-funnel media strategy. The goal was to increase in-store traffic and improve national conversion performance. By connecting paid search, paid social, and digital branding into a unified campaign, we delivered stronger efficiency and measurable commercial growth across channels.
Want to do the same for your brand?
SEM as Part of Your Full Media Mix
SEM is one of the most effective channels for capturing high-intent demand, but it works hardest when it is connected to the broader media mix.
As competition increases and search costs rise, brands need more than keyword coverage alone. Paid social, programmatic, out-of-home (OOH), video, TV and audio can all play a role in building awareness, shaping consideration and creating the demand that SEM then helps capture.
A connected media strategy allows every channel to play a clear role across the customer journey. It reduces siloed decision-making, improves budget allocation and helps brands understand how upper-funnel activity influences lower-funnel performance.
At Bench Media, we manage SEM within the full media picture, ensuring search works alongside the channels that drive attention, demand and measurable business outcomes.
Why Choose Bench Media for SEM?
Bench combines certified SEM expertise with the broader perspective of an independent full-service media agency. We manage paid search with a clear view of your commercial goals, your customer journey and the wider media channels influencing performance.
- Google and Microsoft Ads expertise backed by platform best practice.
- Search strategies built around business outcomes, not just clicks.
- Smart bidding and real-time optimisation with human oversight.
- Reporting focused on ROI, lead quality and commercial growth.
- Integration across SEM, paid social, programmatic, out-of-home (OOH), TV, video and audio.
- A connected media approach that reduces silos and improves decision-making.
We do not manage SEM in isolation. We connect search to the broader media mix so your investment works harder across every stage of the customer journey.
