Experts in ROI-driven paid media strategies
Bench Media specialises in creating data-driven media campaigns that deliver optimal results across all media channels
Our channels
At Bench, we believe in a holistic approach, ensuring that every aspect of your campaign works together to achieve superior and sustainable ROI for your brand. With a team of local specialists who are experts in marketing, data, and media within the ANZ market, we provide cutting-edge strategies, fast and clear communication, and deliver on campaign performance.
Navigating the media landscape can feel overwhelming, but we make paid media easy for you. Leveraging our extensive network of partners and deep data insights, we craft and implement media strategies tailored to your brand’s objectives, at scale.
Out-of-Home & Billboards
Drive brand awareness and consideration by selecting impactful screens in strategic locations, whether near retail outlets, high foot traffic areas or among specific postcodes based on their socio-demographic attributes.
Video Advertising (Online, TV, Cinema)
Reach your audience through targeted video ads, whether during live programming, on-demand replays, selected cinemas, or across the open web, boosting brand awareness and discovery.
Display Advertising
From immersive website takeovers to classic banners and dynamic creative, display advertising strikes the perfect balance of reach, awareness, engagement and performance.
Audio Advertising (Podcasts & Radio)
Engage listeners with audio ads during their favourite content. Audio solutions are both effective and affordable, offering unskippable ad placements that capture your audience’s attention.
Social Media Advertising
Leverage strong targeting capabilities with visually engaging ad formats in a setting that fosters interaction and connection, blending brand discovery, engagement and performance.
Search Engine Marketing (SEM)
Appear at the top of search results for targeted keywords, reaching an audience with strong intent to buy products and engage services like yours. Pay only for clicks—a strong performance channel.
Native Content Discovery
Cost-effectively drive strong engagement with non-intrusive, well-targeted native ads that seamlessly blend into web content.
Commerce & Retail Media
Whether you operate in eCommerce, stock products in supermarkets, run your own stores, or sell on online marketplaces (or all of the above), our bespoke Commerce & Retail Media solutions are designed to grow your brand.
Why Bench Media?
Bench Media is a leading Australian independent media agency, known for delivering ROI-driven, holistic marketing solutions that help brands stay ahead of their competitors.
With a team of onshore experts, we build powerful connections between brands and their audiences, driving measurable results in brand awareness, engagement, and sales. We take pride in offering an exceptional level of service, equipping our clients with the visibility and insights they need to make confident, strategic media investments.
At Bench Media, client success is our top priority. We leverage our extensive access to media-buying, data, and reporting technologies, crafting bespoke strategies designed to maximise brands’ marketing ROI. Our tailored approach ensures that we deliver the most effective mix of advertising technologies to meet each brand’s unique objectives in a holistic manner.
Additionally, our team maintains its expertise with up-to-date certifications across leading platforms, including The Trade Desk, DV360, Vistar, Playground XYZ, Google Ads, Facebook Blueprint, Google Analytics, Google Campaign Manager, and more.
Our Team’s certifications
What our clients say about us
“Working with the Bench team has been great leveraging their strategic thinking and exceptional campaign execution. The Bench team has created the right full-funnel strategy that aligns with our business objectives. Working through both brand and tactical campaigns have highlighted true capability and 360 degree understanding of our category. Service levels have been exceptional as the team provides solutions to even the smallest of requests. The planning stages and onboarding process has been seamless. Thank you Team Bench.”
“Bench used data partners to create niche audience segments for us and delivered multichannel digital advertising which resulted in over 1,200 form completions.”
“Our partnership with Bench has been extremely successful – they were able to turn campaigns on extremely quickly and achieve huge engagement across all digital advertising. Targeting audiences across different channels has helped us accomplish huge social engagement , while adding 11,000 subscribers to our database, which we are thrilled with.”
“As a leading Australian non-alcoholic spirits brand, Bench’s technology and expert services helped us build awareness for Lyre’s Spirits among our target audiences internationally and drive traffic to our website. Through targeting, we wanted to reach personas that would be most interested in non-alcoholic spirits during the festive season, and the Bench team have delivered outstanding results for us. We look forward to partnering with them again as we roll out more global campaigns in the future.”
“Nuheara needed to layer a more robust demand generation advertising solution over our digital marketing, and we wanted to do it efficiently and programmatically.”
“Out of Home (DOOH) is one of those cultural mediums which can rapidly scale awareness and build fame simultaneously. Programmatic DOOH is reshaping its capability from broadcast-only to enable more sophisticated targeting strategies and connected audience approaches. It’s exciting to be experimenting with projects that will take the channel to a new level.”
Case studies
Frequently asked questions
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