Sustainable Organic Growth strategies
Bench Media helps brands design sustainable, long-term growth strategies through strategic, data-driven techniques. Leverage the strength of organic marketing to enhance your brand’s presence and build credibility while seamlessly complementing your paid media campaigns.
Search Engine Optimisation (SEO)
A strong SEO strategy can help your business build credibility with search engines and achieve high visibility among the right audiences actively searching for your products or services—without the need for ongoing paid ads to rank within the top results. Our expert SEO team focuses on improving your website’s search engine performance through comprehensive keyword research, on-page and off-page optimisation, and forward-thinking strategies to adapt to the growing influence of AI in organic rankings.
Our SEO services use tried-and-true methodologies to boost your organic search rankings, allowing you to gradually reduce your reliance on paid search ads.
Our approach is tailored to suit your business needs depending on your current keyword ranking, technical work required, complexity of your website and other marketing activities you are running or planning to run.
Comprehensive SEO audits
Our SEO Strategists will audit and assess your website’s current SEO performance, identifying gaps and areas for improvement to increase your ranking in the fastest and most sustainable manner
Keyword Strategy
We conduct in-depth research, including assessing your competitors rankings, to find keywords that resonate with your target audience and make it easy to find your website and offering
Technical
SEO
From mobile optimisation to site speed and structured data, we enhance your website’s technical performance to ensure search engines can easily crawl and index your pages.
Content Optimisation
We ensure that your website’s content is optimised for both search engines and potential customers, providing a seamless experience that converts visitors
New Website and Migration
When building a new website, it is critical to ensure your site is optimised for SEO and that you do not negatively impact your existing website rankings
Organic Social Media
Organic social media is a powerful tool for brands to create genuine engagement with your followers and build a community of brand advocates for your business. Our social media experts create compelling and shareable content tailored to your audience’s interests and behaviours.
Our Organic Social Media services are tailored to each client and their needs depending on their current social engagement levels, creative assets and geographical reach.
Platform-Specific Strategies
We create original content that resonates with your audience across Facebook, Instagram, TikTok, SnapChat and LinkedIn, leveraging the unique dynamics of each platform
Content Creation & Distribution
Our team can produce (or guide you to produce) authentic, engaging content that your audience will want to engage with and share with their social network
Community Management
We help manage and grow your social media presence by actively engaging with your audience and fostering discussions that build brand loyalty and reputation
Performance Analysis
We track and measure your social media performance, continuously optimising our content creation and activity based on real-time data and insights
Influencer Marketing
Partnering with influencers who align with your brand values is a powerful way to expand your reach and build credibility with your target audience. Our influencer marketing service sources influencers who have a strong following and have built trust amongst your target audience, delivering impactful, authentic campaigns.
Once engaged and provided with your product or service, influencers create agreed-upon posts that can be further amplified through paid social media and organic brand channels.
Influencer Discovery & Selection
We identify and vet influencers who match your brand’s voice, values, and audience and put forward a selection of influencers for your review
Campaign Strategy & Management
From concept to execution, we create and manage influencer campaigns that align with your goals, whether it’s for brand awareness, engagement, or sales
Authentic Collaborations
We prioritise genuine partnerships, ensuring that influencers create authentic content that resonates with their followers and showcases your products in the best light
Performance Tracking
We monitor campaign performance in real time, analysing key metrics such as engagement, reach, and conversions to ensure a strong return on investment
