Sustainable Organic Growth strategies

Bench Media helps brands design sustainable, long-term growth strategies through strategic, data-driven techniques. Leverage the strength of organic marketing to enhance your brand’s presence and build credibility while seamlessly complementing your paid media campaigns.

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Search Engine Optimisation (SEO)

A strong SEO strategy can help your business build credibility with search engines and achieve high visibility among the right audiences actively searching for your products or services—without the need for ongoing paid ads to rank within the top results. Our expert SEO team focuses on improving your website’s search engine performance through comprehensive keyword research, on-page and off-page optimisation, and forward-thinking strategies to adapt to the growing influence of AI in organic rankings.

Our SEO services use tried-and-true methodologies to boost your organic search rankings, allowing you to gradually reduce your reliance on paid search ads.

Our approach is tailored to suit your business needs depending on your current keyword ranking, technical work required, complexity of your website and other marketing activities you are running or planning to run.

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Comprehensive SEO audits

Our SEO Strategists will audit and assess your website’s current SEO performance, identifying gaps and areas for improvement to increase your ranking in the fastest and most sustainable manner

Keywords

Keyword Strategy

We conduct in-depth research, including assessing your competitors rankings, to find keywords that resonate with your target audience and make it easy to find your website and offering

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Technical
SEO

From mobile optimisation to site speed and structured data, we enhance your website’s technical performance to ensure search engines can easily crawl and index your pages.

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Content Optimisation

We ensure that your website’s content is optimised for both search engines and potential customers, providing a seamless experience that converts visitors

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New Website and Migration

When building a new website, it is critical to ensure your site is optimised for SEO and that you do not negatively impact your existing website rankings

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Organic Social Media

Organic social media is a powerful tool for brands to create genuine engagement with your followers and build a community of brand advocates for your business. Our social media experts create compelling and shareable content tailored to your audience’s interests and behaviours.

Our Organic Social Media services are tailored to each client and their needs depending on their current social engagement levels, creative assets and geographical reach.

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Platform-Specific Strategies

We create original content that resonates with your audience across Facebook, Instagram, TikTok, SnapChat and LinkedIn, leveraging the unique dynamics of each platform

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Content Creation & Distribution

Our team can produce (or guide you to produce) authentic, engaging content that your audience will want to engage with and share with their social network

Community

Community Management

We help manage and grow your social media presence by actively engaging with your audience and fostering discussions that build brand loyalty and reputation

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Performance Analysis

We track and measure your social media performance, continuously optimising our content creation and activity based on real-time data and insights

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Influencer Marketing

Partnering with influencers who align with your brand values is a powerful way to expand your reach and build credibility with your target audience. Our influencer marketing service sources influencers who have a strong following and have built trust amongst your target audience, delivering impactful, authentic campaigns.

Once engaged and provided with your product or service, influencers create agreed-upon posts that can be further amplified through paid social media and organic brand channels.

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Influencer Discovery & Selection

We identify and vet influencers who match your brand’s voice, values, and audience and put forward a selection of influencers for your review

Strategy and Management

Campaign Strategy & Management

From concept to execution, we create and manage influencer campaigns that align with your goals, whether it’s for brand awareness, engagement, or sales

Collaboration

Authentic Collaborations

We prioritise genuine partnerships, ensuring that influencers create authentic content that resonates with their followers and showcases your products in the best light

Performance tracking

Performance Tracking

We monitor campaign performance in real time, analysing key metrics such as engagement, reach, and conversions to ensure a strong return on investment

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Frequently asked questions

  • How fast can you get me #1 on Google?

    This really depends on several factors such as your current rankings, your website, your brand awareness and reputation, how competitive your industry is etc. We will endeavour to provide you with insights and timeframes around expected results but it’s important to keep in mind that SEO is a long-term strategy. We always favour a holistic approach to your marketing and advertising activities and may recommend pairing SEO work with paid media channels to drive results faster.

  • What about increasing my rankings on other search engines such as Bing?

    While Google is our main focus given their large market share of search queries, our SEO Services also follow into improved rankings across all other search engines as well as improving the engagement and usability of your website content which in turn increases the quality of your website information, making your brand more attractive to customers.

  • Do I need to have existing content to use for organic social media?

    Whether you have existing content or need content created, we’ve got a solution for you. We can work with your existing content to make it more shareable and increase customer engagement. We can also create content for you including video, tiles, competitions and more.

  • I’m scared of people leaving bad comments about my brand. Can you help?

    Yes, we can help with moderation. It is important to address genuine feedback (including on social posts), not only to ensure customer satisfaction but also to show potential customers that you are a trustworthy brand. When it comes to spam and offensive comments, we can help you remove, report and prevent them (to some degree).

  • How do I find the right influencer that fits my brand value and positioning?

    Our wide influencer network reach and combination of qualified influencers, extensive expertise and proprietary technology ensure we’ll be able to provide you with a number of influencers to choose from that will be a great fit for your brand.

  • Can an influencer refuse to work with my brand?

    Influencers invest a lot of time and effort to grow and engage their followers. They can opt to pass on a campaign if they deem it is not aligned with their personal brand or any other reasons such as conflicting interests and schedules. We therefore always put forward several influencers as part of a strategy to ensure a wide array of choices when it comes to pairing your brand with one or several influencers.


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SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

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ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

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GENERAL MANAGER LIAM GARRATT Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

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VP OF GROWTH ANTHONY FARGEOT Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.

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