Native Creative Ad Sizes and Guidelines 2017 / 2018

We’ve put together these guidelines to help you ensure that your native ads adhere to the standard guidelines used by the majority of online publishers, social platforms and native ad networks.

Below, you’ll find specifications for a typical native ad including examples of some natives ad units:

• In-feed native ads
• Custom native ad units
• Related content and recommendation widgets.

These ad specs can be used as a guide for the production of native creative that runs across the most popular ad exchanges, including Outbrain, Taboola, Yahoo Gemini and DoubleClick.