Digital Video Ad Specs Guide 2018

There are a lot of guides out there that provide individual video ad specifications for each social media networks.

However, we analyzed the different ad formats for social, native and in-stream video and found that a lot of the specs are fairly universal.

So, we’ve combined all of these video ad specs into a short cheat sheet that you can keep handy. It applies to video ads on the following platforms and channels:

• YouTube
• Facebook
• Snapchat
• Instagram
• Native video
• In-stream video
• Companion video banner for YouTube

Each ad spec includes information about:

• Video dimensions
• Video length
• Video file size
• Video file format

The guide also has info on the following:

• Video url
• Video tag