Digital Video Ad Specs Guide 2018

There are a lot of guides out there that provide individual video ad specifications for each social media networks.

However, we analyzed the different ad formats for social, native and in-stream video and found that a lot of the specs are fairly universal.

So, we’ve combined all of these video ad specs into a short cheat sheet that you can keep handy. It applies to video ads on the following platforms and channels:

  • YouTube
  • Facebook
  • Snapchat
  • Instagram
  • Native video
  • In-stream video
  • Companion video banner for YouTube

Each ad spec includes information about:

  • Video dimensions
  • Video length
  • Video file size
  • Video file format

The guide also has info on the following:

  • Video url
  • Video tag