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Digital Video Ad Specs Guide 2018

  • Shai Luft

Digital Video Ad Specs Guide 2018

There are a lot of guides out there that provide individual video ad specifications for each social media networks.

However, we analyzed the different ad formats for social, native and in-stream video and found that a lot of the specs are fairly universal.

So, we’ve combined all of these video ad specs into a short cheat sheet that you can keep handy. It applies to video ads on the following platforms and channels:

  • YouTube
  • Facebook
  • Snapchat
  • Instagram
  • Native video
  • In-stream video
  • Companion video banner for YouTube

Each ad spec includes information about:

  • Video dimensions
  • Video length
  • Video file size
  • Video file format

The guide also has info on the following:

  • Video url
  • Video tag

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Shai Luft

Shai Luft brings over 25 years of diverse marketing experience to the table, with a focus on fostering growth by leveraging data led marketing strategies. His journey began with roles in senior marketing positions within leading telecommunication companies including TPG, Optus, and Telstra, where he gained valuable insights and honed his strategic thinking. In 2012, Shai co-founded Bench, a digital agency that quickly gained recognition for its quality services. Serving a broad range of clients such as Epson, Nestle, and Panasonic, Bench became known for its digital expertise and global media buying capabilities. Shai holds a Bachelor of Commerce degree from UNSW, with a specialisation in Marketing and International Business.

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SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

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ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

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