Big thanks to Leanne from Martec for the great write up on Gil Snir, CMO at Benchmarketing. Her article narrates emergence of Bench as a leading player in Australian ad technology market and its pioneering position in programmatic advertising space.
Gil talks about how RTB technology has changed the landscape of digital marketing, with examples of some of their big name clients and gives a sneak peek of the new developments in the company and its future plans. To read the full article, click here: http://www.themartec.com/articles/programmatic-marketing
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