Medtronic targets diabetes audience segments through specialised digital advertising.
Bench developed expert digital strategies across multi channels using various data segments.
Solution Type: Engagement
Nuheara amplifies search by 100%
Partnering with Bench to launch Broadcast Video On Demand (BVOD), online video and native activity saw immediate growth
Medtronic lowers cost per lead with native and display ads
The global medical device manufacturer wanted to prove it could use a direct-to-consumer approach to supplement their traditional B2B channels
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