2023 Digital Media Trends & Predictions

The hard to reach ‘Gen Z’ These individuals are hard to reach, have unique brand expectations, consume media differently than older generations, and they spend money – making impulse purchases just like anyone before them. Given they represent about 18% of the population, it’s important that brands move in the direction of developing customised strategies … Continued

Recession-proof programmatic: growing your brand in an economic downturn

It’s no secret that there are some challenging economic times ahead. The effect of COVID on the financial markets, employment, and general strain on businesses is already being felt and has the potential to last for some time yet. While challenging, it’s not completely unknown territory. In the past we’ve experienced a number of economic … Continued

Silly season, savvy strategy: 3 ways advertisers can maximise ROI this Christmas

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