How targeted digital branding can lift search and social conversion

Download the whitepaper to understand how adding branding channels to paid search and social advertising can impact conversion rates.

How targeted digital branding can lift search and social conversion

Bench analysed custom data generated by The Trade Desk to determine the impact of channel diversification on paid search and social. The study compared the improvement in conversion rates of multiple paid search and social campaigns when marketers added branding channels to the mix.

Combining programmatic branding channels with paid search and social campaigns can increase conversion rate uplift (from search and social alone) by at least 20 per cent and up to 3,000 per cent.

Download the whitepaper now: 

Download the whitepaper to understand how adding branding channels to paid search and social advertising can impact conversion rates.

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Learn more about targeted digital branding

Key findings

Programmatic audio, display, video and BVOD offer flexible options that can adapt to changing consumer behaviour and data-driven metrics.

Marketers can implement results-driven, cost-effective and cost-efficient digital campaigns incorporating search, social and programmatic branding. 

Targeted programmatic branding, when combined with search and social, can drive improved performance at the bottom of the funnel.