Programmatic TV, Connected TV, OTT TV and Catch Up TV Ad Specs 2018

Programmatic TV, otherwise referred to as connected or addressable TV, is growing quickly as an advertising channel.

To help you get your ad sizes right across the different digital screens, we’ve created this quick cheat sheet that covers the following PTV / CTV formats:

• Programmatic TV
• OTT / Over-The-Top TV
• Addressable TV
• Connected TV
• Catch Up TV.