Benchmarketing has secured the programmatic ad spend for appliances company, Miele across Australia and New Zealand.
The appointment comes off the back of a three-month ‘test run’ with Benchmarketing managing Miele’s entire programmatic ad spend and audience segmentation strategy.
Miele’s Head of Digital, Matthew Jefferies, commented last week, “As customers research and buy through a growing number of channels, maintaining their attention on our brand is key. With our audience segmentation strategy, we want to make sure when they do buy, that they choose Miele appliances.”
Jefferies explained, “It’s important in this fiercely competitive category that our brand is always top of mind. We’re always looking for new ways to target, segment and remarket to our customers online. Bench’s platform has provided much more data about our customers and their general multi-channel shopping behaviour, but more importantly we know how to respond to them in real-time through digital.”
Miele’s sales in the last year have gone from strength to strength through all of their retail channels, especially with their invigorated focus in online marketing.
Gil Snir, Chief Marketing Officer at Benchmarketing, says, “We’re excited to be partnering with an innovative company like Miele. It is always remarkable how a company can shift once they start listening and responding to the right data signals.”
Benchmarketing will be rolling out their real-time creative platform to Miele from August 15 2015.
Benchmarketing is the leading performance advertising company in Asia-Pacific servicing agencies and brands across Display, Social, Video, Mobile, Native and Retargeting. Benchmarketing was recognised as the fastest growing AdTech company in Deloittes Fast 50 Rising Stars for 2014. Major clients include News Corp, Bupa, NRMA and Miele. Learn more at benchmedia.com
Miele is a German based manufacturer of high end domestic appliances, commercial equipment and fitted kitchens. Miele distributes their premium products globally though Australia is one of their largest markets.